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Meet Tequila's executive team
David is an award-winning accomplished expert in branding, marketing, and digital media, with experience in the theatrical, broadcast, and technology sectors. As a dynamic professional, he is known for his expertise in crafting world-class creative materials and captivating audiences. Most recently, he served as the VP of Marketing and Creative at ViacomCBS/Paramount/CBS Interactive, overseeing the successful launch of CBS All Access, the foundation for Paramount+. David’s responsibilities included branding the streaming service domestically and internationally and marketing for major franchises like "Star Trek Discovery" and "The Good Fight." He managed campaigns for customer acquisition and retention, leading to a 75% increase in subscriptions in just two quarters. He also played a pivotal role in creating and managing the CBS Mobile division, forming partnerships with industry leaders like Qualcomm, AT&T, and Verizon. And his work on the "March Madness On Demand" iPhone App earned an Emmy Award for innovation and design.
Before his executive career, David worked as a studio editor, cutting spots and trailers for productions like Dreamworks' animated movie "Over The Hedge" with Steve Carell. And throughout his career, he led impactful marketing campaigns for major studios, companies, and TV networks including Sony Pictures Entertainment, Fox, Dreamworks, CBS, The WB, and NBC. When David isn't passionately bringing your creative project to life, you'll often find him joyfully cruising through the scenic canyons of Los Angeles, his convertible's top down, with a contented grin adorning his face.
David Weiss
CEO
Doug is an award-winning Senior Creative professional with a remarkable track record in elevating brand recognition and producing emotionally driven branded content, marketing campaigns, and original documentaries for some of the entertainment industry's biggest players, such as Warner Bros., Paramount Television, NBC, NBC Sports, TNT, TBS, Cartoon Network, and Adult Swim. Having previously led the Warner Bros. Discovery Creative Services team on the West Coast, Doug consistently delivered award-winning content for Warner Bros. Discovery’s diverse lineup of brands and programs, including The Last Ship, The Closer, and Southland, to name just a few. His expertise extends to directing and producing domestic and international shoots in support of paid on-demand documentaries and special features for networks like Cartoon Network's "Adventure Time: Yearbook," Adult Swim's "Primal: Inside the Evolution," and TNT's The Alienist "Pixel by Pixel" Specials.
Beyond his professional endeavors, Doug is not just a pro; he's an active voting member of The Academy of Television Arts and Sciences - Editor’s Peer Group and The Producers Guild of America - Documentary Committee, underscoring his commitment to industry excellence. In the intersection of talent, leadership, and a genuine love for his craft, Doug stands as a true luminary in the entertainment realm. In the rare moments when he's not shaping the entertainment landscape, he indulges his passion for jazz, frequently visiting his favorite clubs in the Los Angeles area.